What is a startup? For us, a startup is any business building to their first $100,000 in revenue.

You may be just starting, or you may have started a while ago and still be building. Or you may have had a break from your business and you’re ready to build it profitably.

The fundamentals for all of these are the same. You need to know the problem you solve, who you solve it for, and you need to build trust and credibility with your audience before inviting them to buy.

To create a business and not just a job, you also need to scale with systems – systems in marketing, customer acquisition and nurturing, sourcing, fulfilment and payment, and overall customer experience.

This is where The Startup Co comes in. We’re specialists in all things starting, early growth and systemising. What makes us different?

• We start at the start with what your customers want.
• We help you build ‘doing the do’ habits, where you’re doing what you need to grow your business on a consistent basis.
• Every program has regular masterclasses to take you to the next level.
• And we do all of this WITH you. You do the work AND have your questions answered WHILE you do the work.

The Startup Co began more than 10 years ago under the brand What Your Customers Want. The Startup Co has now absorbed this brand, so you have the benefit of the hundreds of programs developed by What Your Customers Want, as well as the new resources being developed every month.